6lack Summer  2018 Toour

6LACK

2018

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CREATIVE DIRECTION: Lauren Kessler

ART DIRECTION & DESIGN: Lauren Kessler

The LVRN team, a unit of Universal Music Group, approached Lauren to develop 6lack’s summer 2018 tour merchandise. The goal was to create a fresh twist on his current “6LACK,” “6” and “bear” icons. With that in mind, Lauren produced a bright, colorful collection consisting of tees, sweatshirts, hats and a teddy bear. The collection's athletic references complimented 6lack’s laid-back style and unified his fans through a “team” mentality.