6lack Summer 2018 Toour
CREATIVE DIRECTION: Lauren Kessler
ART DIRECTION & DESIGN: Lauren Kessler
The LVRN team, a unit of Universal Music Group, approached Lauren to develop 6lack’s summer 2018 tour merchandise. The goal was to create a fresh twist on his current “6LACK,” “6” and “bear” icons. With that in mind, Lauren produced a bright, colorful collection consisting of tees, sweatshirts, hats and a teddy bear. The collection's athletic references complimented 6lack’s laid-back style and unified his fans through a “team” mentality.