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MATANIA "HELL YES" CAMPAIGN
MIDSUMMER '24
CULT GAIA
2024
CREATIVE DIRECTION / FOUNDER: Jasmin Larian Hekmat
ART DIRECTION & GRAPHIC DESIGN: Lauren Kessler
PHOTOGRAPHY: James Bee
Up, up and away...The 2024 Midsummer campaign pays homage to the spirit of Gaia, goddess of mother earth and daughter of chaos. It is a celebration of the fearless spirit and imagination. A sense of nostalgia, connection and discover are at the heart of the campaign as the Cult Gaia goddesses are set free, uncovering new treasures and discovering new horizons.
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