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SUMMER '24
CULT GAIA
2024
CREATIVE DIRECTION / FOUNDER: Jasmin Larian Hekmat
ART DIRECTION: Lauren Kessler
PHOTOGRAPHY: Hugo Comte
Summer 2024 is about relaxation and sophistication. The ease and versatility of the collection's silhouettes is contrasted by bold colors, expressive prints, and graphic cut outs invoking a retro nostalgia that feels familiar yet fresh. Sun kissed model take to Venice Beach for the Summer 2024 Campaign. Powerful poses with a nonchalance attitude embody the cool confidence of laid back ease.









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