Matania Hell Yes Campaign
PHOTOGRAPHY: Hugo Comte
CREATIVE DIRECTION: Lauren Kessler
ART DIRECTION: Lauren Kessler
Matania’s Dreams Less Sweet Campaign is a display of power, strength and independence translated through a group of young, determined dreamers navigating through and reflecting upon their inner most desires and fears. The nostalgic campaign offers viewers an invitation to reflect upon their own dreams, push through their inner demons, and say “Hell Yes” to the infinite possibilities ahead.