​

​

​

​

MATANIA

RUNAWAY BRAIN CAMPAIGN

2020

​

CREATIVE DIRECTION: LAUREN KESSLER

ART DIRECTION & DESIGN:  LAUREN KESSLER

PHOTOGRAPHY: DIEGO VOURAKIS

​

​

​

The Matania “Runaway Brain” campaign came to life through a narrative of a group of runaway characters escaping to Matania Land.  Printed Matania Missing posters were posted throughout cities showcasing the clothing and the rebellious and playful nature of the Matania man and woman, through cheeky descriptions describing where the “missing persons” were last seen and what they were last seen wearing, (Matania of course).