MATANIA "RUNAWAY BRAIN" CAMPAIGN
PHOTOS: Diego Vourakis,
CREATIVE DIRECTION: Lauren Kessler
ART DIRECTION & DESIGN :Lauren Kessler
Matania's “Runaway Brain” campaign comes to life through a narrative of a group of runaways escaping to "Matania Land". Printed Matania Missing posters were posted throughout cities showcasing the clothing and the rebellious and playful nature of the Matania man and woman, through cheeky descriptions describing where the “missing persons” were last seen and what they were last seen wearing, (Matania of course).