RUNAWAY BRAIN CAMPAIGN
CREATIVE DIRECTION: LAUREN KESSLER
ART DIRECTION & DESIGN: LAUREN KESSLER
PHOTOGRAPHY: DIEGO VOURAKIS
The Matania “Runaway Brain” campaign came to life through a narrative of a group of runaway characters escaping to Matania Land. Printed Matania Missing posters were posted throughout cities showcasing the clothing and the rebellious and playful nature of the Matania man and woman, through cheeky descriptions describing where the “missing persons” were last seen and what they were last seen wearing, (Matania of course).