DREAMS LESS SWEET CAMPAIGN
PHOTOGRAPHY: Hugo Comte
CREATIVE DIRECTION: Lauren Kessler
DIGITAL & PRINT ART DIRECTION & DESIGN: Lauren Kessler
Matania values invention and reinvention conveyed through its timeless and adaptable pieces offering freedom for stylistic expression. Matania is not about the clothes speaking for themselves. It does not say “pretty”, “edgy”, “formal”, “casual.” It does not define you but rather asks you, “who are you? Who do you want to be today? Who do you want to be next year?
Matania’s Dreams Less Sweet Campaign is a display of power, strength and independence translated through a group of young, determined dreamers navigating through and reflecting upon their inner most desires and fears. The nostalgic campaign offers viewers an invitation to reflect upon their own dreams, push through their inner demons, and say “Hell Yes” to the infinite possibilities ahead.