THE CHAINSMOKERS "OUR THING"
CREATIVE DIRECTION: LAUREN KESSLER
Committed to inspiring young artists to join together and embrace their inner “thing” that makes them unique, the band, The Chainsmokers, wanted to create a more upscale lifestyle line, separate from their band’s concert merchandise.
We partnered to develop OUR THING, a playful unapologetic line of graphic tees, jackets, knitwear, and accessories. We focused the brand around it's iconic graphic that I developed, a happy face with middle finger eyes, as a symbol to the rebellion of conformity.
I led this project from ideation through execution and developed immersive ways to create an OUR THING community celebrating music, fashion and individuality.
Developed OUR THING visuals for The Chainsmokers shows and encouraged fans to join "the movement" by raising their middle fingers in the air in a playful yet powerful manner