THE CHAINSMOKERS "OUR THING"

2015

CREATIVE DIRECTION: LAUREN KESSLER

Committed to inspiring young artists to join  together and embrace their inner “thing” that makes them unique, the band, The Chainsmokers, wanted to create a more upscale lifestyle line, separate from their band’s concert merchandise.

 

We partnered to develop OUR THING, a playful unapologetic line of graphic tees, jackets, knitwear, and accessories.  We focused the brand around it's iconic graphic that I developed, a happy face with middle finger eyes, as a symbol to the  rebellion  of conformity.

I led this project from ideation through execution and developed  immersive ways to create an  OUR THING community celebrating music, fashion and individuality. 

Developed OUR THING visuals for The  Chainsmokers shows and  encouraged fans to join "the movement"  by  raising  their  middle fingers in  the air in  a  playful yet  powerful manner

© 2019 by LAUREN KESSLER