DIGITAL STRATEGY, CREATIVE DIRECTION, DESIGN, PHOTOGRAPHY
The THINGS that excite you are not random. They are connected to your purpose. FOLLOW them.
Role: Creative Direction and Photography
Role: Strategy and Design
With a Fall collection inspired by such bold subjects, youth, punk rock, and athletics it made the visual narrative all that more important. Through a mix of stylized original and sourced content, I established Our Thing's social channels as a "team", a place to feel inspired and empowered to be you. To create a community of like minded individuals, I encouraged followers to "join the team" by sharing photos of the things that excite them #mything.
OUR THING F/W 16/17 MOOD BOARD