DIGITAL STRATEGY, CREATIVE DIRECTION, DESIGN, PHOTOGRAPHY

OUR THING

 FALL/WINTER 16/17 

The THINGS that excite you are not random. They are connected to your purpose. FOLLOW them.

Role: Creative Direction and Photography

DIGITAL CAMPAIGN

Role: Strategy and Design 

With a Fall collection inspired by such bold  subjects, youth, punk rock, and athletics it made the visual narrative all that more important. Through a mix of stylized original and sourced content,  I established Our Thing's social channels as a "team", a place to feel inspired and empowered to be you.  To create a community of like minded individuals, I encouraged followers  to "join the team" by sharing photos of the things that excite them #mything.  

OUR THING  F/W 16/17 MOOD BOARD

© 2019 by LAUREN KESSLER