With a Fall collection inspired by such bold  subjects, youth, punk rock, and athletics it made the visual narrative all that more important. Through a mix of stylized original and sourced content,  I established Our Thing's social channels as a "team", a place to feel inspired and empowered to be you.  To create a community of like minded individuals, I encouraged followers  to "join the team" by sharing photos of the things that excite them #mything.