Matania Runaway Brain Lookbook
PHOTOS: Diego Vourakis, Branden Bowen, Lauren Kessler
CREATIVE DIRECTION: Lauren Kessler
SHOOT ART DIRECTION: Hugo Comte
DIGITAL & PRINT ART DIRECTION: Lauren Kessler
Matania’s “Runaway Brain” campaign takes you on a journey featuring a brigade of fearless characters escaping from the mundane everyday life to a new, re-imagined world, unique for everyone. The collection, composed of reconstructed classic silhouettes, rich colors, and DIY inspired details, is brought to life through bold imagery and trippy artwork reflecting the “anything is possible” mentality. Matania invites you to explore its world, “Matania Land", a dreamy place of independence, embracing the risk takers and encouraging you to open up and free your mind.