MATANIA / RUNAWAY BRAIN / 2020
CREATIVE DIRECTION: LAUREN KESSLER
ARTWORK: LAUREN KESSLER
Matania’s “Runaway Brain” collection is a story about the escape from normal everyday life to a “new world” that re-imagines the ordinary. The garments reflect this newly envisioned world through their reconstructed classic silhouettes, bold and playful colors, and DIY inspired details.
This “ new world” is what one might refer to as “their happy place”; unique for everyone in all aspects besides the fact that anything is possible in everyone’s happy place. Matania refers to its happy place as “Matania Land” and invites people to take a look inside its world, a playful place that embraces the dreamers and risk takers and encourages you to free your mind.