TACOS TU MADRE
ART DIRECTION, LOGO DESIGN, CONTENT CREATION
I worked with the Tacos Tu Madre team to define a clear visual identity and color story that would guide all other creative executions and brand assets. Once we set the foundation for the brand, we commissioned artist, The Art of Chase, to paint a mural on the entire restaurant exterior, bringing our vision for a vibrant, playful and casual taco joint to life. Integrating key brand iconography and colors into the interior space, packaging, and digital platforms resulted in a visually exciting and lively restaurant experience that generates hundreds of photos and social shares per month from user generated content.
Day of the Dead