Memories "Do Not Open" Tour
CREATIVE DIRECTION: Lauren Kessler
ART DIRECTION & DESIGN: Lauren Kessler
The Chainsmoker’s, “Memories… Do Not Open” 2017 Tour was a milestone for the pop duo as this was their debut album. As a token of their appreciation for their fans, the duo challenged Lauren to develop something special for them that would be released at their 3 pop up shops. Pairing the nostalgic essence of the album with The Chainsmoker’s cool and casual fashion sense, Lauren conceptualized and developed the ultimate fan memorabilia… limited edition denim “memory” jackets covered in handwritten lyrics from the album and adorned with patches formed from recycled Chainsmoker merchandise. Lauren’s strategic and creative thinking proved to be a major success, as the exclusive high priced jackets sold out within the first 15 minutes of each shop opening.