Tyla Yaweh x Posty Fest
CREATIVE DIRECTION: Lauren Kessler
ART DIRECTION & DESIGN: Lauren Kessler
Collaborated with singer / songwriter, Tyla Yaweh, to create merchandise for his performance at the Summer 2019 Posty Fest. Bold signature colors of hot pink (Tyla Yaweh) and yellow (Post Malone) paired with playful yet rebellious and cheeky imagery was an ode to Yaweh’s motto of “Fuck the rules", ultimately resulting in a collection with a fresh attitude and experimental aesthetic.